What is produced in Chenghai: Revealing the industrial landscape of China’s toy capital
Chenghai District, as an administrative district under Shantou City, Guangdong Province, has become globally famous in recent years for its booming toy manufacturing industry. This article will combine the hot topics and hot content on the Internet in the past 10 days to show the industrial characteristics of Chenghai in the form of structured data.
1. Distribution of core industries in Chenghai District
| Industry type | Proportion of output value | Representative enterprise | Export proportion |
|---|---|---|---|
| toy manufacturing | 65% | Aofei Entertainment, Xinghui Entertainment | 70% |
| Plastic products | 20% | Qunxing Toys, Huawei Culture | 50% |
| packaging printing | 10% | Dongfeng Printing, Wanshun New Materials | 30% |
| Other light industry | 5% | -- | -- |
2. The latest trends in Chenghai toy industry (hot list in the past 10 days)
1.New trends in smart toys: According to "Toy Industry Weekly", orders for the AI educational robot series recently launched by Chenghai Enterprises in the European and American markets increased by 200% year-on-year.
2.The outbreak of cross-border e-commerce: Data from Alibaba International Station shows that cross-border orders for Chenghai Toys in July increased by 45% month-on-month, of which building block products accounted for 60%.
3.Environmentally friendly material revolution: 30% of toy companies in Chenghai have completed the transformation of bio-based plastic production lines, and the related topic has received 120 million views on Weibo under the topic #GreenToys#.
| Product Category | 2023 production | year-on-year growth | main export destination |
|---|---|---|---|
| plastic building blocks | 1.2 million tons | 18% | Europe, America, Southeast Asia |
| electric toys | 85 million pieces | 9% | Middle East, Latin America |
| educational toys | 230 million sets | 32% | Japan, South Korea, Australia |
3. Industrial chain supporting services
Chenghai has formed a complete toy industry ecology:
1.Design and development: It has 2 national-level toy design centers and an average of 3.5 new patents per day.
2.Mold making: Mold accuracy can reach 0.002mm, serving more than 80 countries around the world
3.Logistics system: Shantou Port’s toy-specific container routes cover major ports around the world
| Supporting services | Number of companies | annual output value | Number of people employed |
|---|---|---|---|
| Mold processing | 680 | 4.5 billion yuan | 21,000 people |
| packaging printing | 320 | 2.8 billion yuan | 15,000 people |
| Logistics and transportation | 150 | 1.5 billion yuan | 8,000 people |
4. Focus on future development
According to the latest "High-Quality Development Plan for the Toy Industry (2023-2025)" released by the Chenghai District Government, the following development will be focused on in the future:
1.smart toys: Increase the application of AR/VR technology and target output value to exceed 20 billion yuan
2.IP derivatives: Reached strategic cooperation with Disney, Tencent, etc. to develop genuine authorized products
3.Cross-border e-commerce: Build a "live streaming base for the toy industry" and cultivate 100 cross-border brands
It took Chenghai 30 years to develop from a family workshop to a world-class toy production base. Its successful experience is worthy of learning from the national manufacturing industry. With the advancement of digital transformation and brand strategy, "Made in Chenghai" is transforming into "Created in Chenghai".
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