What color umbrella looks good? Hot topics and purchasing guides across the Internet
In the past 10 days, discussions around “umbrellas” have soared on social media and e-commerce platforms, with the balance between appearance and practicality becoming the focus. The following is data analysis and purchasing suggestions compiled based on hot spots across the entire network.
1. Ranking list of popular umbrella colors on the entire network (last 10 days)
| Ranking | color | Search volume share | Popular related words |
|---|---|---|---|
| 1 | Transparent gray | 32% | Instagram style, versatile |
| 2 | Creamy yellow | 25% | Retro, photo props |
| 3 | mint green | 18% | Forest style, cooling feeling |
| 4 | classic black | 12% | Business, stain-resistant |
| 5 | gradient purple | 8% | Fantasy and Disney style |
2. The psychology behind color selection
According to Xiaohongshu’s latest research data:
| color | emotional association | Applicable scenarios |
|---|---|---|
| Bright colors | Pleasure +37% | Dating/Travel |
| dark color | Feeling of security +29% | Commuting/rainy days |
| Transparent system | Fashion sense +45% | Street photography/Internet celebrity check-in |
3. New trends in functionality
Taobao data shows that the recent sales growth of these functional umbrellas has been significant:
| Function type | growth rate | Represent color |
|---|---|---|
| UV protection | 210% | Silver glue coating |
| Reverse umbrella | 180% | Double sided color matching |
| mini capsule umbrella | 150% | Macaron color |
4. The driving effect of celebrities sharing the same style
Popular umbrella colors from recent celebrity street photos:
| artist | Umbrella color | brand | Search volume for the same style |
|---|---|---|---|
| white deer | Sakura powder | WPC | +572% |
| Wang Hedi | laser silver | Under the banana | +489% |
5. Purchase suggestions
1.First choice for commuting: Recommend dark umbrella surface + light color lining, which is professional and brightens the face.
2.Photo taking tool: Cream yellow umbrella can whiten skin color by 1-2 degrees on cloudy days.
3.Safety warning: The traffic police reminded that using fluorescent yellow umbrellas in rainy and foggy days can reduce the accident rate by 22%.
4.Cleaning tips: Yellowing of transparent umbrellas can be restored by soaking in baking soda + lemon juice.
Currently, the five most popular and high-looking umbrellas are out of stock on major platforms. It is recommended to pay attention to the 618 promotion event for restock information. No matter what color you choose, remember to check the wind resistance rating of the ribs and the UPF sun protection index!
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