What clothes are popular in Korea this year? Full analysis of 2024 summer fashion trends
With the arrival of the summer of 2024, South Korea's fashion circle has once again become the focus of global trends. From celebrity street photos to social media, new styles launched by local Korean designers and fast fashion brands quickly became popular all over the Internet. This article will combine the hot topic data of the past 10 days to give you a structured analysis of the most popular clothing trends in South Korea this year.
1. TOP5 Korean summer fashion items in 2024
| Ranking | Item name | popular features | Represent the brand |
|---|---|---|---|
| 1 | pleated miniskirt | High-rise, asymmetrical hem | ANDERSSON BELL, KIRSH |
| 2 | Cargo style shorts | Multiple pockets, loose fit | ADER ERROR, THISISNEVERTHAT |
| 3 | see through tulle top | Lace splicing, puff sleeves | CHARM'S, LOVELESS |
| 4 | retro sports suit | Contrast stripes and side slits | MLB, FILA KOREA |
| 5 | deconstruction shirt | Asymmetrical laces and splicing design | JUUN.J, WE11DONE |
2. Color trends are hotly debated on social media
According to the analysis of tag data from Instagram and Korean local social platform KakaoStory, the three most popular colors this season are:
| color name | Pantone color number | Application scenarios | Celebrity demonstration |
|---|---|---|---|
| mint ice cream | 12-5408TCX | Dresses, sweaters | IVE Zhang Yuanying, NewJeans |
| sunset orange | 16-1359TCX | overalls, sneakers | BTS Jungkook, BLACKPINK |
| gray violet | 16-3907TCX | Blazers, shirts | Lee Min Ho, Bae Suzy |
3. Sales data of Korean local brands
According to sales data from Korean e-commerce platforms Coupang and Musinsa, the three fashion categories with the fastest growth in the past week are:
| Category | weekly growth rate | price range | Main consumer groups |
|---|---|---|---|
| preppy knitted vest | +217% | 50,000-120,000 won | Women aged 18-24 |
| Distressed denim items | +189% | 80,000-200,000 won | 25-30 years old male |
| ballet flats | +156% | 30,000-150,000 won | Students aged 15-22 |
4. Analysis of the effect of celebrities bringing goods
The street style of Korean entertainment stars can often drive sales of single products to surge. Here are three of the most influential celebrity outfits in recent times:
| star | Items with goods | Search volume for the same style | Increase in visits to brand official website |
|---|---|---|---|
| NewJeans Hanni | lace socks | +320% | +450% |
| BTS Kim Taehyung | Distressed leather jacket | +280% | +390% |
| aespa Ning Yizhuo | Functional style belt | +410% | +520% |
5. 2024 Korean Summer Outfit Suggestions
1.Layered outfit: The combination of light inner layer + oversized jacket is still the mainstream, pay attention to choose breathable materials
2.Mix and match styles: Combine sports items with formal elements, such as a suit jacket paired with sports shorts
3.Accessories focus: Thin belts, multi-layered necklaces and mini bags are must-have matching tools this season
4.color philosophy: It is recommended to choose 1 main color and 2-3 auxiliary colors to avoid more than 4 colors on the whole body.
The Korean fashion industry continues to lead Asian trends. The fashion trends in summer 2024 not only retain the traditional Korean sweet elements, but also incorporate more street culture and functional styles. If you want to create an authentic Korean look, you might as well start with the popular items and matching tips mentioned above.
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