What casual shoes do young people wear? Analysis of the latest hot trends in 2024
With the continuous evolution of fashion trends, casual shoes have become an important item for young people's daily outfits. This article combines popular topics and consumption data on the entire network in the past 10 days, and provides the latest purchasing guide for young people from the dimensions of brand, style, function, etc.
1. Top 5 popular casual shoes in Q2 2024
| Ranking | Shoe name | Core selling points | Reference price | Hot search index |
|---|---|---|---|---|
| 1 | Onitsuka Tiger MEXICO 66 | Retro contrast color/lightweight shock-reducing | ¥780-1200 | 9.8/10 |
| 2 | New Balance 1906R | Millennium technology/multi-material splicing | ¥899-1299 | 9.5/10 |
| 3 | Salomon ACS PRO ADVANCED | Outdoor functional wind/fast tying | ¥1299-1699 | 9.2/10 |
| 4 | Asics Gel-Sonoma 15-50 | Mountain style/anti-slip large sole | ¥699-899 | 8.9/10 |
| 5 | Li Ning Weiwu PRO | National Trend Design/Removable Module | ¥599-799 | 8.7/10 |
2. Comparison of key indicators for purchasing
| Demand scenarios | Recommended shoe styles | Technical Features | Adaptable style |
|---|---|---|---|
| City commuting | Geish training shoes/board shoes | Wear-resistant rubber bottom | Simple and casual |
| Outdoor Activities | Hiking shoes/cross-country running shoes | Vibram Big Bottom | Functional outdoor |
| Exercise and fitness | Retro running shoes | Shock cushioning technology | Sports mix |
| Trendy outfits | Thick sole shoes/dad shoes | Exaggerated silhouette | Street style |
3. Analysis of consumer decision-making factors
According to the latest data from e-commerce platforms, it shows:
4. Scene-based suggestions for dressing
1. Campus Daily:Choose from off-white/gray canvas shoes, paired with straight jeans and loose sweatshirts, and recommend the Converse Chuck 70 or the classic version of the Jolie.
2. Weekend date:Light-colored leather casual shoes + nine-point trousers, pay attention to choosing a slightly elongated shoe with slightly increased height, such as Common Projects Achilles Low.
3. Excursions:It is recommended to be equipped with two pairs of shoes: the Salomon XT-6 deals with outdoor terrain, and also has a pair of folding and portable Allbirds Tree Dasher.
5. Comparison of purchasing channel data
| Channel Type | Price advantage | Authentic product guarantee | Convenience of return and exchange |
|---|---|---|---|
| Brand official website | ★★★ | ★★★★★ | ★★★★ |
| Tmall flagship store | ★★★★ | ★★★★★ | ★★★★★ |
| Dewu APP | ★★ | ★★★★ | ★★★ |
| Offline buyer shop | ★ | ★★★★★ | ★★ |
Summarize:In 2024, young casual shoes will show a trend of "retro reconstruction" and "technological functions" parallelism. It is recommended to choose 3-4 pairs of shoes with different positionings to rotate according to the actual usage scenarios, which can not only extend the life of the shoes, but also adapt to diversified wear needs.
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