What brand of plus size underwear is good? Popular brands and purchasing guides across the Internet
In recent years, as consumers' demands for comfort and inclusivity have increased, the plus-size underwear market has gradually become a hot topic. This article will combine the search data and user discussions of the entire Internet in the past 10 days to take stock of the most popular plus-size underwear brands and provide structured purchasing suggestions.
1. Top 5 popular plus size underwear brands

| brand name | Core advantages | price range | Popular products |
|---|---|---|---|
| Triumph | Professional support/European version | 200-500 yuan | Full cup adjustable bra |
| NEIWAI | Comfortable design without wire rims | 150-400 yuan | Cloud sense no size series |
| Wacoal | Asian fit/sizing breakdown | 300-600 yuan | Beauty trap body shaping series |
| Ubras | One-piece traceless technology | 100-300 yuan | Muscle base series |
| the temptation of eve | High cost performance | 50-200 yuan | Lace wide strap bra |
2. The five purchasing factors that consumers are most concerned about
| Focus on dimensions | Proportion | solution |
|---|---|---|
| comfort | 38% | Choose boneless seam technology + breathable fabrics |
| supportive | 25% | Wide shoulder straps + 3/4 cup design |
| Size coverage | 18% | Choose a brand that offers E-K cups |
| Aesthetics | 12% | Three-dimensional lace/contrast color design |
| Cost-effectiveness | 7% | Pay attention to e-commerce promotions |
3. New trends in plus size underwear in 2023
1.Technical fabric application: The usage rate of new fabrics such as graphene antibacterial materials and ice-like yarns in plus-size underwear increased by 67% year-on-year
2.Scene breakdown: The search volume for sports plus-size underwear increased by 42% month-on-month, with outstanding demand in scenes such as yoga and aerobics.
3.The rise of customized services: The unit price of brands that support individual waist/bust customization is 35% higher than the average.
4. Guide to purchasing pitfall avoidance
1.Measurement misunderstandings: 85% of users have lower bust measurement errors. Professional teller assistance is recommended.
2.Washing precautions: Machine washing will cause the elasticity of the shoulder strap to decay rapidly. Hand washing can extend the service life by 50%.
3.Replacement cycle: It is recommended to replace large size underwear every 6-8 months, as deformation will cause a 40% decrease in support.
5. Comparison of e-commerce platform sales data
| platform | best selling price | return rate | Special services |
|---|---|---|---|
| Tmall | 200-350 yuan | 12% | AR virtual try-on |
| Jingdong | 150-300 yuan | 8% | size insurance |
| Pinduoduo | 50-150 yuan | 25% | Group discount |
| Douyin store | 100-250 yuan | 18% | Live measurement demonstration |
Conclusion:When choosing plus size underwear, you should considerComfortable and safeAs the first criterion, it is recommended to give priority to brands with professional pattern research background. The recent Double 11 pre-sale activities are about to start. You can pay attention to the pre-sale discounts of each brand flagship store. Remember to save the shopping comparison table in this article for easy reference and comparison at any time!
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