How to purchase goods when opening a toy store: Popular topics and practical guides on the entire network
Recently, the topic of purchasing toy stores has become more popular in major social platforms and industry forums, especially the discussions on the purchasing channels, cost control and product selection strategies of novice entrepreneurs are particularly hot. The following is a complete guide to opening a toy store to purchase goods.
1. Analysis of popular purchasing channels
According to data feedback from e-commerce platforms and wholesale markets, the purchasing channels of toy shop owners are mainly concentrated in the following three categories:
| Channel Type | Advantages | Disadvantages | Suitable for the crowd |
|---|---|---|---|
| Online wholesale platform (such as 1688, Yiwu Shopping) | Complete categories, transparent prices, and support small wholesale | Unable to inspect goods on site, high logistics costs | Startup shop or online shop owner |
| Offline wholesale market (Ruyiwu, Guangzhou Toy City) | Qualified quality, large bargaining space, spot stock | Travel costs need to be borne, and inventory pressure is high | A physical store owner with storage capacity |
| Direct supply from brand agent or manufacturer | Authentic product guarantee, perfect after-sales service, customizable | High batch size and high cooperation threshold | Medium and large chain stores |
2. Recent popular toy categories recommendations
Combined with the popular content of platforms such as Douyin and Xiaohongshu, the following toy categories have increased significantly in the past 10 days:
| Category | Popular keywords | Audience age | Purchase price reference (yuan) |
|---|---|---|---|
| Blind box/trendy toys | Pop Mart and Sanrio joint name | 12-30 years old | 15-50 |
| STEM Educational Toys | Programming robots, scientific experiment sets | 5-12 years old | 80-200 |
| Nostalgic vintage toys | Iron frog, bamboo dragonfly | All age groups | 5-20 |
3. Guide to avoid pits by purchasing goods (summary of hot topics)
1.Beware of low-price traps: Some wholesale platforms have extremely low prices, but there may be imitations or defective products. It is recommended to give priority to suppliers with the "Integrity Communication" logo.
2.Pay attention to logistics timeliness: Recently, due to the rainy season and e-commerce promotions, logistics delays in many places, and at least 15 days of buffer period is required to reserve for purchases.
3.Seasonal selection: The demand for water toys and outdoor toys has increased in summer, and the inventory ratio can be appropriately increased.
4. Cost control skills
1.Mixed batch mode: Join surrounding small stores to purchase orders and reduce batch requirements. 2.Sample trial sales: For the first time, you can purchase a small number of samples to test the market reaction. 3.Return and Exchange Agreement: When signing the contract, clarify the return and exchange terms for unsold goods to reduce the risk of goods being suppressed.
Conclusion
Toy stores need to make comprehensive decisions based on channel reliability, market demand and its own positioning. It is recommended to pay regular attention to industry exhibitions (such as Shanghai Toy Fair) and platform data tools (such as Alibaba Index) to capture popular trends in a timely manner. If you need to further refine the product selection plan, you can contact a professional toy procurement consultant for 1-to-1 guidance.
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