How to open a toy experience store? Hot Topics and Practical Guide to the Whole Network
Recently, with the heating up of the parent-child economy, opening a toy experience store has become a hot spot for entrepreneurship. Combining the popular topics and data analysis on the entire network in the past 10 days, this article breaks down the entire process of opening a toy experience store from the dimensions of market trends, site selection strategies, operation models, etc.
1. Popular trends in the toy industry in 2024 (data source: Baidu Index, Weibo hot searches)
| Keywords | Search volume per day | Increase in popularity |
|---|---|---|
| STEAM Toys | 18,700 times | +45% |
| Blind box toys | 32,500 times | +22% |
| Interactive experience store | 9,800 times | +68% |
2. Core indicators for site selection of toy experience store
| Site selection type | Traffic requirements | Rent reference (yuan/㎡/month) |
|---|---|---|
| Shopping mall atrium | Average daily 15,000 people | 300-800 |
| Community shop | 5 communities within 800 meters | 80-150 |
| Around the school | 3 schools with a radius of 500 meters | 120-250 |
3. 6 essential operating modules
1.Experience area design: It is recommended to divide trial area (40%), retail area (30%), activity area (20%), and rest area (10%)
2.Membership System: Adopt the combination mode of deposited value card (10% off) + time card (buy 10 free 2 free) + annual membership (exclusive event)
3.Safety standards: Need to pass GB6675-2014 certification, pay special attention to small parts (diameter <3cm, need to be packaged separately)
4.Event planning: Weekly parent-child DIY activities (conversion rate 25%), birthday party customization (user price 800-1500 yuan)
5.Online linkage: Douyin group buying (write-off rate 62%), Xiaohongshu grass planting (the combination of pictures and texts + short videos is the best effect)
6.Inventory Management: Fast turnover goods (stock cycle <15 days), experience special items (applied to obvious marks)
4. Measurement of return on investment (taking 80㎡ store as an example)
| project | Amount (10,000 yuan) |
|---|---|
| Decoration investment | 8-12 |
| First batch of stocks | 6-8 |
| Equipment procurement | 3-5 |
| Average monthly revenue | 5-8 (6-12 months of return) |
5. 3 Pit avoidance guide
1.Copyright trap: Animation IP authorization requires verification of the "Work Registration Certificate", domestic toys require CCC certification
2.Fire protection requirements: Independent and safe exits are required for children's activity venues, and open flame equipment is prohibited
3.Loss control: Establish toy damage classification standards (reused after minor damage is repaired, and remove it in time for serious damage)
Conclusion:The essence of a toy experience store is "scenario-based retail" and the experience content needs to be continuously updated. It is recommended to update 20% of the display toys every month, plan theme carnivals every quarter, and combine new technologies such as AR interaction to enhance the experience.
check the details
check the details
en
