What clothes are there in Sanlitun: full analysis of the latest fashion trends in 2024
Sanlitun is a trend-setting city in Beijing. In the past 10 days, Sanlitun has been a hotly debated fashion topic and new store products on the Internet, attracting widespread attention. This article combines social media data and on-site visits to compile the latest trend information for you.
1. The 10-day trend keywords that are hotly discussed on the Internet
| Ranking | keywords | heat index | Associated brands |
|---|---|---|---|
| 1 | dopamine outfit | 9,850,000 | Brandy Melville/I.T |
| 2 | old money style | 7,620,000 | Theory/Loro Piana |
| 3 | Y2K hot girl outfit | 6,930,000 | Diesel/Chuu |
| 4 | New Chinese style improvements | 5,410,000 | SHANG XIAN/Secret Fan |
2. New product delivery for must-visit stores in Sanlitun
| Store name | Main item | price range | address |
|---|---|---|---|
| H&M China limited store | Dunhuang joint series | 299-899 yuan | Taikoo Li South District B1 |
| Randomevent | tie dye oversize shirt | 680-1280 yuan | 3.3 Building 2nd floor |
| Bad Market | Functional overalls | 420-780 yuan | North District N4-17 |
| LOOKNOW | Designer brand collection | 1200-5000 yuan | South District S6-12 |
3. Map of celebrity outfits
According to data from Xiaohongshu, among the outfits recently photographed by celebrities in Sanlitun, Song Qian’s Acne Studios vest suit (priced at 12,800 yuan at the Sanlitun store) and Fan Chengcheng’s Maison Margiela split-toe shoes (available in Taikoo Li North District) have become the items with the fastest growing search volume.
4. Seasonal transition matching suggestions
| style | Recommended combination | Suitable occasions |
|---|---|---|
| business casual | COS knitted vest + Uniqlo U series wide-leg pants | Office/Appointment |
| Street mix and match | Supreme box logo tee+Vans checkerboard | Shopping on the weekend |
| Light luxury vacation | Zimmermann dress + By Far sandals | Afternoon tea party |
5. Observation of consumption trends
Douyin e-commerce data shows that the top three clothing categories sold in the Sanlitun business district in the past 10 days are: sports and leisure (accounting for 38%), designer brands (accounting for 27%), and fast fashion (accounting for 21%). It is worth noting thatThe search volume of Guochao brand increased by 210% year-on-year, especially items with Chinese character elements are the most popular.
6. Pitfall avoidance guide
1. For end-of-season discounts in some boutiques, please pay attention to whether the products are returned or exchanged.
2. If the queue at the online celebrity store exceeds 30 minutes, it is recommended to shift the peak hours
3. Niche brands can first check their inventory through the official mini program
Conclusion:Sanlitun's fashion ecology is developing in a diversified way. From international brands to independent designers, from luxury goods worth a thousand yuan to affordable goods worth a hundred yuan, you can find something for every budget. It is recommended to travel with Metro Line 10 (Exit D of Tuanjiehu Station) and shared bicycles to avoid parking problems.
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