How to read Weibo Special attention: Analysis of hot topics and hot content on the entire network in the past 10 days
In the era of information explosion, Weibo, as the leading social media platform in China, has a large number of hot topics and hot content emerging every day. Users can track the dynamics of accounts they are interested in in real time through the "Special Follow" function. This article will combine the hot topic data of the entire network in the past 10 days, analyze the usage skills and value of "Special Attention" on Weibo, and present the hot content in a structured way.
1. Analysis of Weibo’s “Special Attention” Function
Weibo’s “Special Attention” function allows users to mark important accounts (such as celebrities, media, friends, etc.) as priority display objects. After turning it on, the updates of these accounts will appear in the "Special Attention" group to avoid being overwhelmed by the massive amount of information. Here are three major benefits of this feature:
1.Accurate push: Avoid missing the updates of key accounts.
2.Efficient management: Separated from the ordinary watch list to improve browsing efficiency.
3.Interactive reminder: Some versions support a strong reminder function for accounts of special concern.
2. Ranking of hot topics on the Internet in the past 10 days
According to the hot search data on the entire network (as of October 2023), the following are the top ten most talked about topics in the past 10 days:
| Ranking | topic name | heat index | Classification |
|---|---|---|---|
| 1 | Hangzhou Asian Games Closing Ceremony | 9,850,000 | sports |
| 2 | iPhone 15 first launch experience | 7,620,000 | Technology |
| 3 | A top celebrity’s love affair exposed | 6,930,000 | Entertainment |
| 4 | Cooling warnings for many places across the country | 5,410,000 | life |
| 5 | New energy vehicle subsidy policy adjustments | 4,880,000 | Finance |
| 6 | Controversial incident on a variety show | 4,250,000 | Entertainment |
| 7 | Nobel Prize announced | 3,960,000 | education |
| 8 | Food safety issues in internet celebrity restaurants | 3,720,000 | society |
| 9 | Double Eleven pre-sale starts | 3,550,000 | E-commerce |
| 10 | Sudden natural disaster somewhere | 3,210,000 | society |
3. How to efficiently track hot spots through "Special Attention"?
1.Media accounts are given priority: Set authoritative news media (such as People's Daily, CCTV News) as special attention to ensure the first time access to hot events.
2.Vertical field KOL: Follow top accounts in technology, finance and other fields based on your interests, such as "Technology Aesthetics" or "Financial Network".
3.Celebrities and Official Organizations: Entertainment fans can pay special attention to idol studios, and policy followers can add government agency accounts.
4. Comparative analysis of special attention and ordinary attention
| Function | special attention | General attention |
|---|---|---|
| Display priority | Pin or group independently | Mix by timeline |
| Reminder intensity | Optional strong reminder | Ordinary push |
| Quantity limit | Maximum of 20 people (membership can be expanded) | Unlimited |
| Applicable scenarios | core information source | general interest account |
5. User suggestions
1.Clean the list regularly: Adjust special attention accounts according to changes in hot spots. For example, sports bloggers can be added during the Asian Games.
2.Combined with hot search list: Supplement the hot search list on Weibo’s “Discovery Page” with special attention to uncovered content.
3.Make good use of the grouping function: Subdivide sub-groups such as "news" and "entertainment" within special attention to further improve efficiency.
By properly using the "Special Attention" function, users can not only track hot spots efficiently, but also build personalized information acquisition channels in the flood of information. In the future, Weibo may further optimize its algorithm to provide users with more accurate push services.
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